News

IAB Europe has just published the results of its survey "What would the Internet look like without targeted advertising? ". People were asked about different models for monetising content on the Internet and whether they would prefer :

• paid sites or sites monetised by advertising,
• targeted or untargeted advertisements.

No more than three subscriptions

Several interesting figures emerge from this study :

• In the absence of monetisation through advertising, a majority of Europeans would be willing to pay less than ? 4 per month for most of the web services they currently use.
• 49% of respondents are willing to subscribe to more than three web services.
• Streaming music and email solutions are the only services where more than 50% of Europeans are willing to subscribe.
• A third of Europeans would be willing to pay for a weather forecasting service (32%), financial content (31%), news (28%) or sport (26%).