Hashtags appeared with social networks. They can be found on many of them : Instagram, Twitter, Facebook, Pinterest, LinkedIn and even YouTube.
During this article, we will see how to use hashtags on Instagram. In our case, we will look at the use of hashtags on posts.We will start by defining what a hashtag is, then we will see why it is important to use them and finally we will see how to do it well.
To begin with, a hashtag is a keyword preceded by the # sign.It is used to to group together publications that have a common subject.Simple example: with #coachella, we will find the publications related to the American festival. It is a way to create a link create a link between each user and a theme.
Using hashtags on Instagram makes you more accessible to users. They bring you more visibility, but also un better SEO. In turn, users who search by hashtags want to discover new content and new people that match them. By using the right hashtags, you will have a more qualitative audience.It would be a shame to miss out.
Know that on Instagram, you can use hashtags in a variety of ways.
In your publications : this is the most popular method, you indicate the hashtags corresponding to your publication.
In your biography : in this case, you don't make a single publication accessible, but rather your entire profile.
In your stories : by using hashtags in a story, you again make yourself visible. Sometimes you can also land in the global story of the hashtag in question, which will make you even more accessible, especially since users can now subscribe to a hashtag. No number of hashtags is recommended in the stories, but remain reasonable and relevant.
However, in this article, we will focus on the hashtags used throughout the publications..