The company’s new identity is reflected in the change of domain from X.com to Twitter.com. In particular, the once emblematic bird logo has been replaced at company headquarters by a flashing X, and the application itself now appears under the name “X” in the Apple and Google app stores.
This rebranding marks a crucial step in Twitter’s ongoing transformation from an online platform for hyper-connected individuals to a comprehensive application with vast capabilities. Linda Yaccarino, recently appointed CEO, sees X as an application that can do “everything”.
X Corp’s acquisition of Twitter was motivated by two main reasons, as revealed by the company’s owner, billionaire Elon Musk. Firstly, the operation was designed to safeguard freedom of expression, a principle with which Twitter has long been associated. Secondly, the integration of Twitter into X was intended to accelerate the growth and expansion of the ambitious “app for everything”.
Mr. Musk explained that the name “Twitter” once reflected the platform’s purpose, when it was mainly a matter of exchanging 140-character messages, like tweeting birds. However, the evolution of the platform has made it capable of supporting various types of content, including long videos. In the near future, the company plans to introduce comprehensive communication functions and even allow users to manage their entire financial universe within the application.
Conclusion: The Bold Vision of X
The rebranding reflects Twitter’s commitment to adapting to the changing digital landscape, and its determination to provide a versatile platform that meets a wide range of user needs. With its new identity, X, the company is ready to continue its journey towards becoming an application that can truly “do it all”.
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