{"id":24753,"date":"2023-03-31T12:54:07","date_gmt":"2023-03-31T12:54:07","guid":{"rendered":"https:\/\/ecomlux.lu\/2023\/03\/31\/organic-content-vs-paid-advertising\/"},"modified":"2024-04-26T09:29:12","modified_gmt":"2024-04-26T09:29:12","slug":"organic-content-vs-paid-advertising","status":"publish","type":"post","link":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/","title":{"rendered":"Organic content VS paid advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24753\" class=\"elementor elementor-24753 elementor-16591\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-004cb46 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"004cb46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c64fd2\" data-id=\"5c64fd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e3b411 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3e3b411\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c28ea2\" data-id=\"1c28ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7fe5d elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"ce7fe5d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\" class=\"attachment-full size-full wp-image-24313\" alt=\"\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png 1500w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-768x614.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e81bb elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"08e81bb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e6ea18d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Social media<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383cb5f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"383cb5f\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Organic content VS paid advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300cfe0 elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"300cfe0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"#down\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1500\" viewBox=\"0 0 1125 1124.99995\" height=\"1500\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"f7ae1cc08c\"><path d=\"M 562.5 0 C 251.839844 0 0 251.839844 0 562.5 C 0 873.160156 251.839844 1125 562.5 1125 C 873.160156 1125 1125 873.160156 1125 562.5 C 1125 251.839844 873.160156 0 562.5 0 Z M 562.5 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"b55cad3550\"><path d=\"M 292 297 L 833 297 L 833 838 L 292 838 Z M 292 297 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"ac14c29871\"><path d=\"M 93.40625 485.0625 L 480.546875 97.921875 L 1031.558594 648.9375 L 644.417969 1036.078125 Z M 93.40625 485.0625 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"918edcb050\"><path d=\"M 93.40625 485.0625 L 480.546875 97.921875 L 1031.558594 648.9375 L 644.417969 1036.078125 Z M 93.40625 485.0625 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"cc1d0bee46\"><path d=\"M 93 97 L 1032 97 L 1032 1037 L 93 1037 Z M 93 97 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"5b35216795\"><path d=\"M 93.40625 485.0625 L 480.546875 97.921875 L 1031.558594 648.9375 L 644.417969 1036.078125 Z M 93.40625 485.0625 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"9aa3d19088\"><path d=\"M 93.40625 485.0625 L 480.546875 97.921875 L 1031.558594 648.9375 L 644.417969 1036.078125 Z M 93.40625 485.0625 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#f7ae1cc08c)\"><rect x=\"-112.5\" width=\"1350\" fill=\"#e0daff\" y=\"-112.499995\" height=\"1349.99994\" fill-opacity=\"1\"><\/rect><path stroke-linecap=\"butt\" transform=\"matrix(0.75, 0, 0, 0.75, 0.000025, -0.00002)\" fill=\"none\" stroke-linejoin=\"miter\" d=\"M 750.000031 0.0000266667 C 335.786454 0.0000266667 -0.0000333333 335.786514 -0.0000333333 750.000091 C -0.0000333333 1164.213669 335.786454 1500.000156 750.000031 1500.000156 C 1164.213609 1500.000156 1500.000096 1164.213669 1500.000096 750.000091 C 1500.000096 335.786514 1164.213609 0.0000266667 750.000031 0.0000266667 Z M 750.000031 0.0000266667 \" stroke=\"#6852ed\" stroke-width=\"52\" stroke-opacity=\"1\" stroke-miterlimit=\"4\"><\/path><\/g><g clip-path=\"url(#b55cad3550)\"><g clip-path=\"url(#ac14c29871)\"><g clip-path=\"url(#918edcb050)\"><path fill=\"#6852ed\" d=\"M 819.171875 461.710938 C 812.0625 461.703125 805.832031 467.933594 805.8125 475.066406 L 805.847656 791.652344 L 315.296875 301.101562 C 310.082031 295.886719 301.605469 295.886719 296.390625 301.101562 C 291.175781 306.316406 291.171875 314.796875 296.386719 320.011719 L 786.902344 810.527344 L 470.375 810.542969 C 463.214844 810.519531 457.003906 816.761719 456.996094 823.890625 C 456.996094 827.5 458.394531 830.875 460.894531 833.375 C 463.398438 835.878906 466.773438 837.277344 470.371094 837.285156 L 815.761719 837.355469 L 815.777344 837.339844 L 819.277344 837.347656 C 826.40625 837.363281 832.644531 831.125 832.632812 823.992188 L 832.574219 475.105469 C 832.550781 467.726562 826.554688 461.730469 819.167969 461.714844 Z M 819.171875 461.710938 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/g><\/g><g clip-path=\"url(#cc1d0bee46)\"><g clip-path=\"url(#5b35216795)\"><g clip-path=\"url(#9aa3d19088)\"><path stroke-linecap=\"butt\" transform=\"matrix(0.380422, -0.380422, 0.380422, 0.380422, 93.484339, 484.98565)\" fill=\"none\" stroke-linejoin=\"miter\" d=\"M 984.382927 923.201659 C 975.049136 913.847332 958.671362 913.847332 949.270828 923.196525 L 533.218904 1339.340863 L 533.218904 49.850465 C 533.218904 36.142423 522.077911 25.00143 508.369869 25.00143 C 494.661826 25.00143 483.510565 36.142423 483.510565 49.850465 L 483.510565 1339.248449 L 67.468909 923.247866 C 58.088911 913.806259 41.721406 913.847332 32.341408 923.206793 C 27.597501 927.9507 24.999648 934.224568 24.999648 940.796214 C 24.999648 947.378128 27.597501 953.651996 32.315738 958.390769 L 486.180296 1412.440155 L 486.221369 1412.440155 L 490.811252 1417.050575 C 500.160445 1426.440841 516.558755 1426.440841 525.918217 1417.050575 L 984.393195 958.421574 C 994.060702 948.692457 994.060702 932.930776 984.372659 923.201659 Z M 984.382927 923.201659 \" stroke=\"#6852ed\" stroke-width=\"50\" stroke-opacity=\"1\" stroke-miterlimit=\"10\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e6f4ae\" data-id=\"7e6f4ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4b076 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"fe4b076\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\" class=\"attachment-full size-full wp-image-24313\" alt=\"\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png 1500w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante-768x614.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4cd52b elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"e4cd52b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a656c2c\" data-id=\"a656c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad21ddd elementor-widget elementor-widget-menu-anchor\" data-id=\"ad21ddd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"down\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-99bc7f2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"99bc7f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-75c35a8\" data-id=\"75c35a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e223de1 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-hidden-mobile elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e223de1\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:360,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-504a7a4\" data-id=\"504a7a4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0393cb4 elementor-widget elementor-widget-text-editor\" data-id=\"0393cb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-doc-id=\"3314998000000043244\" data-doc-type=\"writer\">If you use social media to promote your business or organisation, you have probably heard of organic content and paid advertising.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c537466 elementor-widget elementor-widget-heading\" data-id=\"c537466\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But what is the difference between the two, and what strategy should you adopt to reach your target audience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c1010 elementor-widget elementor-widget-text-editor\" data-id=\"43c1010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><strong>Organic content<\/strong> on social networks refers <strong>to publications or posts shared by users without the use of paid advertising<\/strong>. It can be <strong>text, photos, videos and links shared by individuals, businesses and organisations.<\/strong> The <strong>main advantage<\/strong> of organic content is that it <strong>allows you to connect with your audience in a more authentic and human way.<\/strong> It also gives you the opportunity to <strong>connect with your followers and create a community around your brand<\/strong>.<\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\">However, organic content has its <strong>limits in terms of reach<\/strong>. It is <strong>limited to the number of subscribers on a page and the number of users who see the post in their news feed<\/strong>. This is where paid advertising comes in. <strong>Paid advertising<\/strong> on social networks is the use of <strong>paid promotions to reach a wider audience.<\/strong> It can take the form of <strong>sponsored posts, sponsored stories or even sponsored accounts<\/strong>. It allows businesses and organisations <strong>to target specific demographics and reach a wider audience<\/strong> than with organic content alone.<\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\">A <strong>major difference<\/strong> between the two on social networks is the <strong>reach they can achieve<\/strong>. Le contenu organique est limit\u00e9 au nombre d\u2019abonn\u00e9s d&#8217;une page et au nombre d&#8217;utilisateurs qui voient la publication dans leur fil d&#8217;actualit\u00e9 alors que la publicit\u00e9 payante, en revanche, peut atteindre un public beaucoup plus large.<\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\">The advantage of paid advertising is that <strong>your goals can be tracked, analysed and optimised<\/strong>. You can <strong>turn your website traffic into concrete goals<\/strong>.<\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\">However, <strong>paid advertising can quickly become costly if not managed effectively<\/strong>. That&#8217;s why combining organic content with paid advertising is often the most effective strategy. By using organic content to build relationships with your audience and using paid advertising to increase your reach and reach new audiences, you can maximise your presence on social networks.<\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"0\" data-textformat=\"{\"td\":\"none\",\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{\"td\":\"underline\",\"fw\":\"bold\",\"type\":\"text\"}\" data-margin-bottom=\"0pt\">In conclusion, the choice between organic content and paid advertising will depend on your specific goals and budget. But for truly effective communication, it is recommended to combine the two to get the most out of each strategy. Use organic content to build links and paid advertising to reach new audiences and measure the results of your campaign.<\/p>\n<p class=\"zw-paragraph\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{\"td\":\"none\",\"ff\":\"Arimo\",\"fv\":\"normal\",\"cs\":\"0pt\",\"fw\":\"none\",\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"11.00\",\"va\":\"baseline\",\"fw_i\":400,\"type\":\"text\",\"fs\":\"normal\",\"bgc\":\"rgba(0, 0, 0, 0)\"}\" data-margin-bottom=\"0pt\"><span class=\"EOP\"> <\/span><\/p>\n<p class=\"zw-paragraph heading0\" data-linerule=\"auto\" data-line-height=\"1.1\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"11.00\",\"type\":\"text\"}\" data-margin-bottom=\"11pt\" data-margin-top=\"11pt\" data-hd-info=\"0\">Do not hesitate to contact us for any digital marketing request.<\/p>\n<p class=\"zw-paragraph heading0\" data-textformat=\"{\"type\":\"text\",\"fw\":\"none\"}\" data-header=\"0\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"3314998000000089116\" data-doc-type=\"writer\">ECOM LUX takes care of all your social networks and offers you regular organic or sponsored posts to feed your page and increase your brand awareness.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28546a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d28546a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/en\/services\/web-marketing-luxembourg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\">  <g>    <path d=\"M256 0C114.844 0 0 114.844 0 256s114.844 256 256 256 256-114.844 256-256S397.156 0 256 0zm0 490.667C126.604 490.667 21.333 385.396 21.333 256S126.604 21.333 256 21.333 490.667 126.604 490.667 256 385.396 490.667 256 490.667z\" fill=\"#6852ed\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path>    <path d=\"M352 149.333H224c-5.896 0-10.667 4.771-10.667 10.667s4.771 10.667 10.667 10.667h102.25L152.458 344.458c-4.167 4.167-4.167 10.917 0 15.083 2.083 2.083 4.813 3.125 7.542 3.125s5.458-1.042 7.542-3.125L341.333 185.75V288A10.66 10.66 0 0 0 352 298.667 10.66 10.66 0 0 0 362.667 288V160A10.66 10.66 0 0 0 352 149.333z\" fill=\"#6852ed\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path>  <\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital marketing services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4fb2116 elementor-invisible\" data-id=\"4fb2116\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-030498a elementor-widget elementor-widget-heading\" data-id=\"030498a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also like :\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211918d elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-pp-posts\" data-id=\"211918d\" data-element_type=\"widget\" data-widget_type=\"pp-posts.overlap\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pp-posts-container\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"pp-posts pp-posts-skin-overlap elementor-grid pp-posts-grid\" data-query-type=\"custom\" data-layout=\"grid\" data-page=\"24753\" data-skin=\"overlap\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"pp-post-wrap pp-grid-item-wrap elementor-grid-item post-31460 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence\">\n\t\t\t\t\t\t<div class=\"pp-post pp-grid-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/12\/06\/adobe-genstudio\/\" title=\"Adobe GenStudio: AI-Driven Campaign Creation and Management\"><img decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/12\/ecomlux-actualite-article-adobe-genstudio-1024x819.png?wsr\" class=\"attachment-large size-large wp-image-31457\" alt=\"ecomlux-actualite-article-adobe-genstudio\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/12\/ecomlux-actualite-article-adobe-genstudio-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/12\/ecomlux-actualite-article-adobe-genstudio-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/12\/ecomlux-actualite-article-adobe-genstudio-768x614.png 768w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/12\/ecomlux-actualite-article-adobe-genstudio.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t<div class=\"pp-post-terms-wrap\">\n\t\t\t<span class=\"pp-post-terms\">\n\t\t\t\t<span class=\"pp-post-term\"><a href=\"https:\/\/ecomlux.lu\/en\/category\/artificial-intelligence\/\">Artificial intelligence<\/a><\/span>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/12\/06\/adobe-genstudio\/\">Adobe GenStudio: AI-Driven Campaign Creation and Management<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-post-wrap pp-grid-item-wrap elementor-grid-item post-31395 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-in-general\">\n\t\t\t\t\t\t<div class=\"pp-post pp-grid-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/11\/23\/arc-browser\/\" title=\"Arc Browser: Transforming Browsing for Professionals\"><img decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/11\/ecomlux-actualite-article-arc-browser-1024x819.png?wsr\" class=\"attachment-large size-large wp-image-31390\" alt=\"arc-browser\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/11\/ecomlux-actualite-article-arc-browser-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/11\/ecomlux-actualite-article-arc-browser-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/11\/ecomlux-actualite-article-arc-browser-768x614.png 768w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/11\/ecomlux-actualite-article-arc-browser.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t<div class=\"pp-post-terms-wrap\">\n\t\t\t<span class=\"pp-post-terms\">\n\t\t\t\t<span class=\"pp-post-term\"><a href=\"https:\/\/ecomlux.lu\/en\/category\/digital-in-general\/\">Digital in general<\/a><\/span>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/11\/23\/arc-browser\/\">Arc Browser: Transforming Browsing for Professionals<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-post-wrap pp-grid-item-wrap elementor-grid-item post-30184 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence\">\n\t\t\t\t\t\t<div class=\"pp-post pp-grid-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/10\/30\/canva-droptober\/\" title=\"Canva Droptober 2024: New AI Tools to Boost Creativity\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/ecomlux-actualite-article-canva-droptober-1024x819.png?wsr\" class=\"attachment-large size-large wp-image-30174\" alt=\"ecomlux-actualite-article-canva-droptober\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/ecomlux-actualite-article-canva-droptober-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/ecomlux-actualite-article-canva-droptober-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/ecomlux-actualite-article-canva-droptober-768x614.png 768w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/ecomlux-actualite-article-canva-droptober.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t<div class=\"pp-post-terms-wrap\">\n\t\t\t<span class=\"pp-post-terms\">\n\t\t\t\t<span class=\"pp-post-term\"><a href=\"https:\/\/ecomlux.lu\/en\/category\/artificial-intelligence\/\">Artificial intelligence<\/a><\/span>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/10\/30\/canva-droptober\/\">Canva Droptober 2024: New AI Tools to Boost Creativity<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-post-wrap pp-grid-item-wrap elementor-grid-item post-30125 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing-en\">\n\t\t\t\t\t\t<div class=\"pp-post pp-grid-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/10\/18\/native-ads\/\" title=\"Native Advertising: Seamlessly Blending Ads into Content\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/news-ecomlux-native-ads-1-1024x819.png?wsr\" class=\"attachment-large size-large wp-image-30146\" alt=\"\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/news-ecomlux-native-ads-1-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/news-ecomlux-native-ads-1-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/news-ecomlux-native-ads-1-768x614.png 768w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2024\/10\/news-ecomlux-native-ads-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t<div class=\"pp-post-terms-wrap\">\n\t\t\t<span class=\"pp-post-terms\">\n\t\t\t\t<span class=\"pp-post-term\"><a href=\"https:\/\/ecomlux.lu\/en\/category\/digital-marketing-en\/\">Digital marketing<\/a><\/span>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/ecomlux.lu\/en\/2024\/10\/18\/native-ads\/\">Native Advertising: Seamlessly Blending Ads into Content<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you use social media to promote your business or organisation, you have probably heard of organic content and paid advertising. But what is the difference between the two, and what strategy should you adopt to reach your target audience? Organic content on social networks refers to publications or posts shared by users without the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-24753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic content VS paid advertising<\/title>\n<meta name=\"description\" content=\"Do you know the difference between organic content and the sponsored ads you see on networks?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic content VS paid advertising\" \/>\n<meta property=\"og:description\" content=\"Do you know the difference between organic content and the sponsored ads you see on networks?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"ECOM LUX | Agence digitale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecomlux2020\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-31T12:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T09:29:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeremy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\"},\"author\":{\"name\":\"Jeremy\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/f557e4f43c08a1c9483ebbc0e91f38b3\"},\"headline\":\"Organic content VS paid advertising\",\"datePublished\":\"2023-03-31T12:54:07+00:00\",\"dateModified\":\"2024-04-26T09:29:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\"},\"wordCount\":480,\"publisher\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\",\"articleSection\":[\"Social media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\",\"url\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\",\"name\":\"Organic content VS paid advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\",\"datePublished\":\"2023-03-31T12:54:07+00:00\",\"dateModified\":\"2024-04-26T09:29:12+00:00\",\"description\":\"Do you know the difference between organic content and the sponsored ads you see on networks?\",\"breadcrumb\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage\",\"url\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\",\"contentUrl\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr\",\"width\":1500,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ecomlux.lu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organic content VS paid advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#website\",\"url\":\"https:\/\/ecomlux.lu\/en\/\",\"name\":\"ECOM LUX | Agence de communication Luxembourg\",\"description\":\"Votre agence de communication 360\u00b0 | ECOM LUX\",\"publisher\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecomlux.lu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#organization\",\"name\":\"ECOM LUX | Votre vision, notre expertise\",\"url\":\"https:\/\/ecomlux.lu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2022\/11\/logo-ecomlux-partenaire-digital-noir.webp?wsr\",\"contentUrl\":\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2022\/11\/logo-ecomlux-partenaire-digital-noir.webp?wsr\",\"width\":600,\"height\":180,\"caption\":\"ECOM LUX | Votre vision, notre expertise\"},\"image\":{\"@id\":\"https:\/\/ecomlux.lu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ecomlux2020\",\"https:\/\/www.instagram.com\/ecom_lux\/\",\"https:\/\/www.linkedin.com\/company\/ecom-lux\/\",\"https:\/\/www.tiktok.com\/@ecom_lux\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/f557e4f43c08a1c9483ebbc0e91f38b3\",\"name\":\"Jeremy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/204ef6a15e593fe7005067a581fb027e2de6619385d199b46b5137a55aac8c5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/204ef6a15e593fe7005067a581fb027e2de6619385d199b46b5137a55aac8c5f?s=96&d=mm&r=g\",\"caption\":\"Jeremy\"},\"sameAs\":[\"https:\/\/ecomlux.lu\"],\"url\":\"https:\/\/ecomlux.lu\/en\/author\/jeremy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organic content VS paid advertising","description":"Do you know the difference between organic content and the sponsored ads you see on networks?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Organic content VS paid advertising","og_description":"Do you know the difference between organic content and the sponsored ads you see on networks?","og_url":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/","og_site_name":"ECOM LUX | Agence digitale","article_publisher":"https:\/\/www.facebook.com\/ecomlux2020","article_published_time":"2023-03-31T12:54:07+00:00","article_modified_time":"2024-04-26T09:29:12+00:00","og_image":[{"width":1500,"height":1200,"url":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png","type":"image\/png"}],"author":"Jeremy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeremy","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#article","isPartOf":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/"},"author":{"name":"Jeremy","@id":"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/f557e4f43c08a1c9483ebbc0e91f38b3"},"headline":"Organic content VS paid advertising","datePublished":"2023-03-31T12:54:07+00:00","dateModified":"2024-04-26T09:29:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/"},"wordCount":480,"publisher":{"@id":"https:\/\/ecomlux.lu\/en\/#organization"},"image":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr","articleSection":["Social media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/","url":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/","name":"Organic content VS paid advertising","isPartOf":{"@id":"https:\/\/ecomlux.lu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage"},"image":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr","datePublished":"2023-03-31T12:54:07+00:00","dateModified":"2024-04-26T09:29:12+00:00","description":"Do you know the difference between organic content and the sponsored ads you see on networks?","breadcrumb":{"@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#primaryimage","url":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr","contentUrl":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/03\/ecomlux-actualite-article-contenu-oragnique-publicite-payante.png?wsr","width":1500,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/ecomlux.lu\/en\/2023\/03\/31\/organic-content-vs-paid-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecomlux.lu\/en\/"},{"@type":"ListItem","position":2,"name":"Organic content VS paid advertising"}]},{"@type":"WebSite","@id":"https:\/\/ecomlux.lu\/en\/#website","url":"https:\/\/ecomlux.lu\/en\/","name":"ECOM LUX | Agence de communication Luxembourg","description":"Votre agence de communication 360\u00b0 | ECOM LUX","publisher":{"@id":"https:\/\/ecomlux.lu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecomlux.lu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecomlux.lu\/en\/#organization","name":"ECOM LUX | Votre vision, notre expertise","url":"https:\/\/ecomlux.lu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecomlux.lu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2022\/11\/logo-ecomlux-partenaire-digital-noir.webp?wsr","contentUrl":"https:\/\/ecomlux.lu\/wp-content\/uploads\/2022\/11\/logo-ecomlux-partenaire-digital-noir.webp?wsr","width":600,"height":180,"caption":"ECOM LUX | Votre vision, notre expertise"},"image":{"@id":"https:\/\/ecomlux.lu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecomlux2020","https:\/\/www.instagram.com\/ecom_lux\/","https:\/\/www.linkedin.com\/company\/ecom-lux\/","https:\/\/www.tiktok.com\/@ecom_lux"]},{"@type":"Person","@id":"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/f557e4f43c08a1c9483ebbc0e91f38b3","name":"Jeremy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecomlux.lu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/204ef6a15e593fe7005067a581fb027e2de6619385d199b46b5137a55aac8c5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/204ef6a15e593fe7005067a581fb027e2de6619385d199b46b5137a55aac8c5f?s=96&d=mm&r=g","caption":"Jeremy"},"sameAs":["https:\/\/ecomlux.lu"],"url":"https:\/\/ecomlux.lu\/en\/author\/jeremy\/"}]}},"_links":{"self":[{"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/posts\/24753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/comments?post=24753"}],"version-history":[{"count":6,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/posts\/24753\/revisions"}],"predecessor-version":[{"id":27147,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/posts\/24753\/revisions\/27147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/media\/24313"}],"wp:attachment":[{"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/media?parent=24753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/categories?post=24753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomlux.lu\/en\/wp-json\/wp\/v2\/tags?post=24753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}