{"id":24771,"date":"2023-01-09T10:50:56","date_gmt":"2023-01-09T10:50:56","guid":{"rendered":"https:\/\/ecomlux.lu\/2023\/01\/09\/the-2023-digital-perspectives\/"},"modified":"2024-04-26T09:27:02","modified_gmt":"2024-04-26T09:27:02","slug":"the-2023-digital-perspectives","status":"publish","type":"post","link":"https:\/\/ecomlux.lu\/en\/2023\/01\/09\/the-2023-digital-perspectives\/","title":{"rendered":"The 2023 digital perspectives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24771\" class=\"elementor elementor-24771 elementor-15610\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b24fda elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6b24fda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-973ad97\" data-id=\"973ad97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-550b955 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"550b955\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a58a7ac\" data-id=\"a58a7ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c22bdd elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1c22bdd\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023.png?wsr\" class=\"attachment-full size-full wp-image-24329\" alt=\"\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023.png 1500w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-768x614.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7880e elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"cf7880e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e6ea18d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Digital in general<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48785f3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"48785f3\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The 2023 digital perspectives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7d557 elementor-hidden-tablet elementor-hidden-mobile 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elementor-inner-column elementor-element elementor-element-f364cb0\" data-id=\"f364cb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a61720d elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a61720d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023.png?wsr\" class=\"attachment-full size-full wp-image-24329\" alt=\"\" srcset=\"https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023.png 1500w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-300x240.png 300w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-1024x819.png 1024w, https:\/\/ecomlux.lu\/wp-content\/uploads\/2023\/01\/ecomlux-actualite-article-tendences-digital-2023-768x614.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c03faa elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"2c03faa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cce04a5\" data-id=\"cce04a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd8d91 elementor-widget elementor-widget-menu-anchor\" data-id=\"6dd8d91\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"down\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4125aa elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"f4125aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a8db559\" data-id=\"a8db559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f6dd1f elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-hidden-mobile elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"0f6dd1f\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:360,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e2dd7e1\" data-id=\"e2dd7e1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35bbc60 elementor-widget elementor-widget-text-editor\" data-id=\"35bbc60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The way people explore the web and its content is changing. Indeed, <\/span><b>users feel increasingly limited in their searches<\/b> and <span style=\"font-weight: 400;\">this is due to<\/span> <b>algorithms and sponsored ads<\/b><span style=\"font-weight: 400;\">. Many prefer to turn to other visual, authentic and more collaborative content. <\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">For this, they are turning to<\/span> <b>social networks<\/b>, <span style=\"font-weight: 400;\">which offer more unexpected content<\/span>. <\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">These facts are confirmed by Google, according to Senior Vice President, Prabhakar Raghavan, nearly 40% of Generation Z prefers to search on Tiktok and Instagram instead of Google Search and Maps.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">What they are looking for above all is<\/span> <b>video, tutorials, recipes, tips<\/b><span style=\"font-weight: 400;\">&#8230;<\/span> <\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">It is therefore essential in 2023 to focus on your content in order to stand out in the platforms&#8217; search engines. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35948ba elementor-widget elementor-widget-heading\" data-id=\"35948ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Artificial Intelligence (AI)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c92fe elementor-widget elementor-widget-text-editor\" data-id=\"f4c92fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>Artificial intelligence<\/b> <span style=\"font-weight: 400;\">is at the centre of marketing trends in 2023<\/span>.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Many software programs are now<\/span> <b>capable of writing texts, generating images from a simple sentence<\/b><span style=\"font-weight: 400;\">, etc.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is therefore becoming increasingly integrated into<\/span> <b>content creation<\/b><span style=\"font-weight: 400;\">. This can <\/span><b>save time, energy and make your work easier<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">AI is also one of the main technologies behind voice search and intelligent assistants. This has given rise to<\/span> <b>chatbots<\/b><span style=\"font-weight: 400;\">, which are now appearing on more and more websites.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7fcf1 elementor-widget elementor-widget-heading\" data-id=\"4b7fcf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Influence marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a01224 elementor-widget elementor-widget-text-editor\" data-id=\"9a01224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, there was a real increase in<\/span> <b>influencer marketing<\/b><span style=\"font-weight: 400;\">, and the trend is expected to continue to grow in 2023.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">And this year, we should see more of the<\/span> <b>&#8220;influencer customer&#8221;<\/b><span style=\"font-weight: 400;\">. The influencer client organically creates <\/span><b>content for a brand<\/b><span style=\"font-weight: 400;\">, but unlike a content creator,<\/span> <b>they are not paid<\/b><span style=\"font-weight: 400;\">.<\/span> <\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Influencers are briefed on the brand identity and have access to brand assets to prepare their content, which is not the case for UGC (user generated content) creators. And that&#8217;s the strength of<\/span><b>UGC<\/b><span style=\"font-weight: 400;\">,<\/span> <b>the more authentic it feels, the more favourable it is to the brand<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9511468 elementor-widget elementor-widget-heading\" data-id=\"9511468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The short video format <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fc8e3 elementor-widget elementor-widget-text-editor\" data-id=\"10fc8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In general<\/span>, <b>Internet users do not like to read long texts<\/b><span style=\"font-weight: 400;\"> on websites. Instead, they are attracted to <\/span><b>graphics, images and animated visual content<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">It is therefore ideal to integrate<\/span> <b>video content into your marketing strategy<\/b>.<span style=\"font-weight: 400;\">. Make short videos your priority, <\/span>as they are still <b>the most watched<\/b> <span style=\"font-weight: 400;\">and sought-after format on all platforms.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">In addition to being very appealing to Internet users, short videos are highlighted by the algorithms of the various platforms. This is why you should favour this type of format to gain visibility and easily attract a large audience.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">In the face of these developments, content creators and brands must reinvent themselves and think of a more original way to help consumers develop their identity and self-representation.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f0e4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4f0e4e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/en\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\">  <g>    <path d=\"M256 0C114.844 0 0 114.844 0 256s114.844 256 256 256 256-114.844 256-256S397.156 0 256 0zm0 490.667C126.604 490.667 21.333 385.396 21.333 256S126.604 21.333 256 21.333 490.667 126.604 490.667 256 385.396 490.667 256 490.667z\" fill=\"#6852ed\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path>    <path d=\"M352 149.333H224c-5.896 0-10.667 4.771-10.667 10.667s4.771 10.667 10.667 10.667h102.25L152.458 344.458c-4.167 4.167-4.167 10.917 0 15.083 2.083 2.083 4.813 3.125 7.542 3.125s5.458-1.042 7.542-3.125L341.333 185.75V288A10.66 10.66 0 0 0 352 298.667 10.66 10.66 0 0 0 362.667 288V160A10.66 10.66 0 0 0 352 149.333z\" fill=\"#6852ed\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path>  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Indeed, users feel increasingly limited in their searches and this is due to algorithms and sponsored ads. Many prefer to turn to other visual, authentic and more collaborative content. For this, they are turning to social networks, which offer more unexpected content. These facts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-24771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-in-general-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2023 digital perspectives - ECOM LUX | Agence digitale<\/title>\n<meta name=\"description\" content=\"Users feel increasingly limited in their searches, and this is due to algorithms and sponsored ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecomlux.lu\/en\/2023\/01\/09\/the-2023-digital-perspectives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2023 digital perspectives - 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