In September 2023, Meta announced the launch of AI-powered influencer chatbots, a feature that allows creators to create virtual versions of themselves to interact with their followers. While this innovation has been met with excitement by some, others have raised concerns about its potential impact on authenticity and user experience.
AI influencer chatbots represent a new frontier in social media marketing. While they offer several potential benefits, it is important to be mindful of the potential challenges and to use them in a way that is authentic, transparent, and responsible. As the technology continues to develop, it will be interesting to see how influencers and their followers adapt to this new form of interaction.
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