If you use social media to promote your business or organisation, you have probably heard of organic content and paid advertising.
Organic content on social networks refers to publications or posts shared by users without the use of paid advertising. It can be text, photos, videos and links shared by individuals, businesses and organisations. The main advantage of organic content is that it allows you to connect with your audience in a more authentic and human way. It also gives you the opportunity to connect with your followers and create a community around your brand.
However, organic content has its limits in terms of reach. It is limited to the number of subscribers on a page and the number of users who see the post in their news feed. This is where paid advertising comes in. Paid advertising on social networks is the use of paid promotions to reach a wider audience. It can take the form of sponsored posts, sponsored stories or even sponsored accounts. It allows businesses and organisations to target specific demographics and reach a wider audience than with organic content alone.
A major difference between the two on social networks is the reach they can achieve. Le contenu organique est limité au nombre d’abonnés d’une page et au nombre d’utilisateurs qui voient la publication dans leur fil d’actualité alors que la publicité payante, en revanche, peut atteindre un public beaucoup plus large.
The advantage of paid advertising is that your goals can be tracked, analysed and optimised. You can turn your website traffic into concrete goals.
However, paid advertising can quickly become costly if not managed effectively. That’s why combining organic content with paid advertising is often the most effective strategy. By using organic content to build relationships with your audience and using paid advertising to increase your reach and reach new audiences, you can maximise your presence on social networks.
In conclusion, the choice between organic content and paid advertising will depend on your specific goals and budget. But for truly effective communication, it is recommended to combine the two to get the most out of each strategy. Use organic content to build links and paid advertising to reach new audiences and measure the results of your campaign.
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ECOM LUX takes care of all your social networks and offers you regular organic or sponsored posts to feed your page and increase your brand awareness.
