Before you start, it is important to analyse the market: your competitors and the real needs of your customers. Constantly challenge yourself and adapt to the ever-changing market. Be flexible and innovative.
An analysis of the initial situation is mandatory before an improvement plan can be established. The aim is to identify your positioning and strategy in place. Often this does not correspond to what was originally planned.
After analysing the market and the current situation of your business, it is time to look to the future. Together, we establish an improvement plan based on KPIs while taking into account the return on investment (ROI).
Create strategies to drive growth through online influencers, social media, user-generated content and loyalty and affiliate programmes. Take advantage of ‘free’ products to boost your online presence.
Define the vision, build a business case for investment, and develop a roadmap for success. Create the best possible experiences by taking a ‘customer first’ approach. Design the journey around the customer.
Set achievable and attainable goals. Establish a publication plan and don’t forget the puppets to communicate in a professional way. Choose the right tone of voice and relevant content that will make your customers want to find out more.
Be present at all times and in every medium. Link online and offline channels so customers can seamlessly move between them and pick up where they left off. Increase trust in your customers by being present where they least expect you.
Do not limit yourself to your own online shop. Take a holistic approach to engaging with online marketplaces, which are increasingly important places for product discovery and purchase. Develop your presence on multiple platforms.
Develop innovative strategies across all marketing channels, both paid (SEM, display and non-digital) and organic (SEO and social media). Analyse and optimise your customer journey by making the various stages of your conversion funnel more fluid.
Are you a large company in Luxembourg with an in-house marketing department? Are you working hard to develop your online presence, but feel like you’re going round in circles? Do you need a new boost for your digital marketing?
A digital marketing consultant in Luxembourg can help you come up with new ideas and improve your marketing strategy. An experienced consultant can give you a fresh perspective and help you identify opportunities you may not have seen before.
If you’re ready to give your digital marketing a boost, contact a digital marketing consultant in Luxembourg today.
