10 Google Chrome extensions to boost web designers’ creativity
Web designers are constantly looking for tools to help them be more efficient and creative. Google Chrome extensions can be a great way to add new features to your browser and improve your workflow. Here are 10 examples Eye Dropper: This extension makes it easy to capture and share videos. It is ideal for recording […]
Optimising your CTAs: 5 steps to improve your strategy
CTAs (Call-to-Action) are generally elements that take the form of a button on a web page. These buttons contain a short sentence built around an action verb and a link to another page. To find out whether your CTAs are effective, it’s important to measure them. Here are five steps to help you get there: […]
10 Google Chrome extensions to boost your efficiency in 2024
In 2024, optimise your productivity with these 10 Google Chrome extensions that will revolutionise your online experience. From video capture and linguistic correction to publication planning and performance analysis, these versatile tools are designed to help you save time and maximise the effectiveness of your social networking presence. Find out how these extensions can transform […]
Generative AI, a major asset for customer relations
In the constantly evolving world of digital marketing, customer relations are an essential element in determining the success of companies. Quality, personalised messages and compliance with current standards are imperative to ensure an exceptional customer experience. With this in mind, generative Artificial Intelligence (AI) is emerging as an innovative and essential solution to these complex […]
The significant impact of online reviews on consumer choice
In today’s digital age, consumers are placing more and more importance on online reviews when making purchasing decisions. Reviews can have a significant influence on consumer choice, whether they are choosing a restaurant, hotel, product or service. Impact on purchasing decisions Online reviews play a crucial role in the consumer decision-making process. According to a […]
Microsoft wants to integrate ChatGPT into its search engine
ChatGPT, developed by OpenAI, is a state-of-the-art language model that uses deep learning techniques to generate human-like text.. One of the most powerful capabilities of ChatGPT is its ability to understand and respond to natural language queries, making it a prime candidate for integration with a search engine such as Microsoft Bing. The integration of […]
Google pushes back the end of third-party cookies to 2024
Initially, Google had planned to end third-party cookies in 2022, but then took the decision to extend the deadline to the end of 2023. The removal of third-party cookies is now scheduled for mid-2024. Technically, the purpose of cookies is to help advertisers track Internet users to find out which sites they visit, in order […]
The 2023 digital perspectives
The way people explore the web and its content is changing. Indeed, users feel increasingly limited in their searches and this is due to algorithms and sponsored ads. Many prefer to turn to other visual, authentic and more collaborative content. For this, they are turning to social networks, which offer more unexpected content. These facts […]
