SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. It involves optimizing your website’s structure, content, and performance so that it appears higher in search results when people search for relevant keywords.
It works through a combination of technical improvements, keyword targeting, content creation, and link building.

SEO is a long-term strategy. Most websites start seeing meaningful improvements in 3 to 6 months, depending on the competition, current website state, and chosen SEO actions.
However, technical fixes and content updates can bring early gains within a few weeks.

An SEO audit is a full analysis of your website’s current SEO health. It reviews factors like loading speed, mobile usability, keyword usage, content quality, internal linking, and indexing.
We use audits to identify what’s working, what’s missing, and what needs to be improved to boost your rankings.

Yes! SEO and ads serve different roles.
SEO builds long-term organic visibility and credibility.
Ads deliver short-term traffic while you pay.
The most successful websites combine both. SEO also helps reduce your ad costs over time by improving landing page relevance and performance.

SEO (Search Engine Optimization) focuses on getting free, organic traffic by improving your website’s position in search results.
SEM (Search Engine Marketing) includes paid advertising, like Google Ads.
In short: SEO = organic. SEM = paid. Both can work together to maximize visibility and conversions.