Black Friday is an annual shopping event that will take place on 24 November 2023 this year. Known for its massive discounts, Black Friday is a day when retailers slash prices on a wide range of products, the name coming from the idea that businesses become profitable (black figures) through high sales volumes. Shoppers look forward to Black Friday for bargains on everything from electronics to clothing. It has been transformed over the years, now offering a significant opportunity for business growth through e-commerce and digital marketing.
Black Friday is a unique opportunity for entrepreneurs to develop their business, increase sales and expand their customer base. However, it comes with certain challenges, such as increased competition and the need for meticulous planning. By harnessing the power of digital marketing and a well-executed strategy, business owners can make the most of this shopping extravaganza. Start planning early, understand your audience and optimise your online presence to create a successful Black Friday campaign that will have a lasting impact on your business growth.
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