Social media

10 metrics to follow for optimising your social media strategy

Social media now plays a central role in the communication of companies and content creators. It is therefore essential to measure the effectiveness of actions taken on these platforms.

Metrics, or key performance indicators (KPIs), are used to assess the impact of postings and to adjust strategies in order to achieve the objectives set beforehand.

Here are the 10 metrics to follow

Number of followers: a figure that indicates the size of your audience. A growing number of subscribers shows interest in your content and your ability to attract new followers.
Engagement rate: this measures your audience's interaction with your publications (likes, comments, shares). A high engagement rate indicates that your content resonates well with your audience.
Reach: this represents the number of unique users who see your content, and enables you to assess the visibility of your publications on social media.
Impressions: this is the total number of times your content is posted, regardless of whether or not users interact with it. This metric is useful for measuring the frequency with which your messages are distributed.
Clicks on links: this indicates the number of times users have clicked on a link in your publications, measuring the effectiveness of your calls to action and the curiosity aroused by your content.
Conversion rate: this is the percentage of users who carry out a desired action after clicking on a link (purchase, registration, etc.). It indicates the effectiveness of your marketing campaigns.
Brand mentions: these represent the number of times your brand has been mentioned or quoted on social media. This allows you to measure your brand awareness and impact in online conversations.
Sentiment of mentions: this is a qualitative analysis of mentions of your brand, whether positive, negative or neutral. This metric helps to understand how your brand is perceived by your audience.
Response time: this expresses the average time taken before you respond to comments or messages on social media. A short response time greatly improves customer satisfaction and shows your responsiveness, which contributes to a better brand image.
Bounce rate: this is the percentage of users who immediately leave your site after clicking on a link from social media. A high bounce rate may indicate a problem with your landing page or a concern about the relevance of your content.

Conclusion

By following these 10 essential metrics, you’ll be able to get a clear picture of the performance of your social media and make informed decisions to improve your strategies and achieve your goals.

Don’t forget that social media a constantly evolving environment, so it’s important to follow trends and adapt your strategies accordingly.

Need some help optimising your presence on social media?

10 metrics to follow for optimising your social media strategy

Here are the 10 metrics to follow

Conclusion

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