10 metrics to follow for optimising your social media strategy


Social media now plays a central role in the communication of companies and content creators. It is therefore essential to measure the effectiveness of actions taken on these platforms.

Metrics, or key performance indicators (KPIs), are used to assess the impact of postings and to adjust strategies in order to achieve the objectives set beforehand.

Here are the 10 metrics to follow


By following these 10 essential metrics, you’ll be able to get a clear picture of the performance of your social media and make informed decisions to improve your strategies and achieve your goals.

Don’t forget that social media a constantly evolving environment, so it’s important to follow trends and adapt your strategies accordingly.

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