Instagram recently announced a series of major changes to its algorithm, aimed at giving more visibility to smaller creators of original content. The move follows mounting criticism from users who felt that the algorithm unfairly favoured large accounts and content aggregators.
These changes to Instagram’s algorithm are an important step in supporting smaller creators of original content. They should allow a greater diversity of voices and perspectives to be represented on the platform.
It remains to be seen how these changes will be received by users and whether they will have the desired effect. However, it is clear that Instagram is taking steps to foster a fairer environment for all creators.
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